Wednesday 23 September 2015

Google Launches Online IT Courses in India, Will Offer Scholarships

On September 21, web crawler goliath Google and online training organization Udacity dispatched IT courses in India. The course will cost $148 (Rs. 9,800) every month and the span of these degrees would be between 6 to 9 months. On the other hand, the organization cases to return half of the educational cost charge on fruitful culmination of the degree by an understudy. The course will be totally online and lessons will be given by Google educators situated in the United State.

The thought is to give quality training to 3.6 million application designers in India, the second biggest after United States.

The product preparing might be centered around application and versatile working framework advancement and will be led by US based Google educators. Google, Udacity and Tata Trust have collaborated for offering 1,000 grants for the course.

Wednesday 16 September 2015

Indian Govt To Launch Own Operating System Named BOSS To Replace Microsoft Windows

In this strong move, the legislature in all set to restore their own working framework which is named Bharat Operating System Solutions or BOSS.This OS, which was at first created in 2007 by National Resource Center for Free/Open Source Software (NRCFOSS) of India, is a free and open source working framework. 
The most recent rendition of BOSS was discharged in 2013, after that it is said to have experienced numerous progressions to fit the procedure.

As indicated by a report by DNA, it has been dispatched to beat the vulnerabilities that exist in government the internet which prompt regular hacking endeavors by Chinese programmers and Indian gathering of programmers.

The OS is accessible in 18 dialects including territorial dialects, for example, Assamese, Malayalam, Bengali, Marathi, Gujarati and numerous others

It has an on-screen console and a mass document converter inbuilt in the framework to guarantee a sheltered and fast exchange of information from one OS to BOSS.


Monday 14 September 2015

Which Components of a Site Should Absolutely be Marked up with Schema?

Each site has various chances to make the data and substance they offer simpler for clients to peruse and web search tools to file. A standout amongst the best strategies is viably utilizing Schema to stamp up their pages
When you add Schema to a site, you are allowing the web crawlers to comprehend the importance behind the substance.

What is the Difference Between Structured Data, Rich Snippets, and Schema?

Structure Data
Organized information is the term individuals use, regularly reciprocally, to depict code added to a site or utilized as a part of parsing that code, which take after existing tenets to bolster data understanding.

Rich Snippets
Presented by Google in 2009, rich pieces allude to web indexes showing additional data around a site's substance in web index results pages (SERPs).
Utilizing a case of writing as a part of my organization name "Vertical Leap", we can perceive how rich pieces can show survey stars, a total rating esteem and tie into the 'nearby box results' (among different territories)

Schema
Schema is the agreed vocabulary that is websites use to make it an easy and consistent to create code to mark up their pages so that they can be understood better by search engines.

Pattern

Pattern is the concurred vocabulary that sites utilization to make it simple and predictable to make code to check up their pages with the goal that they can be seen better via web crawlers.

Tuesday 8 September 2015

How Social Signals Affect Your SEO..???

We all without a doubt know social is an extensive piece of most advanced promoting endeavors. Also, social has the ability to drive movement, both naturally and by means of paid channels.

Expanded Traffic
Activity is the best place to begin this examination, yet how about we go down a bit. In the wake of Penguin, numerous social locales changed the majority of their outbound connections to no-take after.
Normally, this stressed some SEOs and website admins. Be that as it may, those no-take after connections still commute activity. Truth be told, they may be more profitable than any other time in recent memory.

Social Link Building
Customary third party referencing has taken very much a couple thumps throughout the last couple of years, particularly with visitor posting. However, we're everywhere on that now, and power third party referencing ought to be a vast piece of any genuine SEO system. Common connections will constantly matter, even as they turn out to be more hard to win and influence.

Expanded Domain Authority
That being said, I have tried the thought of social signs to raise space power and discovered it to work exceptionally well. This is just connection, yet it does recommend that social signs do have some effect on a site's space power. Which just bodes well.

Taking advantage of the Social Chatter

The expanded significance of social signs towards the SEO end-diversion ought to incite you to venture up your online networking vicinity all over. The significant social players will keep on gaining ground into the SERPs, as seen by Google's late firehose access to Twitter.Sites like Reddit, StumbleUpon, and Tumblr are beginning to again increment in effect in terms of SERPs.

Friday 4 September 2015

How to Create the Right Meta Description

Characteristics of a Good Meta Description


Ø  It should be around 130 to 155 characters.-There is no exact right number here. It depends on what Google adds to your search results and how much they want to show.
Ø  It should be actionable, in an active voice. Of course it should
Ø  It should include a call-to-action. Hello, we have this and this new product and you want it.
Ø  It could contain structured content. If you have a product for the tech-savvy, focusing on technical specs of the product could be a good idea.
Ø  It should match the content. This is important. Google will find the meta descriptions that trick the visitor into clicking and might penalize the site that created the meta description.
Ø  It should contain the focus keyword. If the search keyword matches text in the meta description, Google will be more inclined to use that meta description and bold it in the search results.
Ø  The meta description should be unique. If your meta description is duplicate, user experience in Google will be poor.
Ø  Adding the Date to the Snippet .