How to Create the Right Meta Description

Characteristics of a Good Meta Description

Ø  It should be around 130 to 155 characters.-There is no exact right number here. It depends on what Google adds to your search results and how much they want to show.
Ø  It should be actionable, in an active voice. Of course it should
Ø  It should include a call-to-action. Hello, we have this and this new product and you want it.
Ø  It could contain structured content. If you have a product for the tech-savvy, focusing on technical specs of the product could be a good idea.
Ø  It should match the content. This is important. Google will find the meta descriptions that trick the visitor into clicking and might penalize the site that created the meta description.
Ø  It should contain the focus keyword. If the search keyword matches text in the meta description, Google will be more inclined to use that meta description and bold it in the search results.
Ø  The meta description should be unique. If your meta description is duplicate, user experience in Google will be poor.
Ø  Adding the Date to the Snippet .